CORONADO ISLAND FILM FESTIVAL ANNOUNCES PARTNERSHIP WITH GEENA DAVIS INSTITUTE OF GENDER IN MEDIA

PRESS RELEASE

Media Contact | Coronado Island Film Festival

info@coronadofilm.com

619.778.0848

The Coronado Island Film Festival (CIFF) and the Geena Davis Institute of Gender in

Media (GDIGM) at Mount St. Mary’s University, are proud to announce a formal alliance

and partnership focused on a shared mission of inclusion, diversity and gender

representation in media. Founded in 2004 by Academy Award-Winning actor Geena

Davis, GDIGM is the only research-based organization working collaboratively within

the entertainment industry to create gender balance, foster inclusion and reduce

negative stereotyping in family entertainment media.

The partnership will officially launch with a panel hosted by GDIGM entitled Engaged

As We Age: Changing the Script on Ageing, as part of their ongoing See Jane Salon

series on November 16th at 9:00 am (PST). The event coincides with this year’s annual

film festival and will be exclusive to See Jane members and CIFF donors, supporters

and festival pass holders. This important and relevant topic is making headlines, as the

media continues to combat stereotypes and negative portrayals of older adults in

television and film. In real life, this inaccurate portrayal has significant power and

influence over how aging Americans are perceived in the workplace. The expert panel

will discuss these important questions and present the Institute’s new report, in

partnership with the Swedish-based company TENA, that evaluates how the aging

population in Germany, France, the UK and the US is represented in top films.

The partnership with GDIGM will also establish San Diego as the latest region to have

representation on the esteemed Institute’s council, with CIFF executive director,

Merridee Book and festival founder, Doug St. Denis recognized as Co-Council Leads.

“We’re excited to join forces with Coronado Island Film Festival. We know there is a

strong, vibrant media and film community south of LA, and San Diego County is the

perfect location for our Institute’s expansion,” states Madeline Di Nonno, CEO of

GDIGM, “We look forward to the key alignment of our core mission with Merridee and

the CIFF team!”

“Geena Davis has truly impacted how women and minorities in media and film are

portrayed through her research and data-driven results in a way that no other

organization or individual has previously achieved,” states Book, “The opportunity to

partner with the Institute is a huge honor for us, and we look forward to introducing

GDIGM to San Diego and hosting events during our annual film festival, as well as year-

round, that will continue to educate and challenge the status quo!”

The Coronado Island Film Festival is being held virtually this year on November 11-15,

2020 kicking off on Veteran’s Day, followed by the Opening Night screening of

NOMADLAND, starring Academy Award-winning actress Frances McDormand, at the

South Bay Drive-in on Thursday, November 12 at 7:30. Tickets are inclusive and are

per car-load. For more information or to purchase festival passes please visit the

website at www.coronadofilmfest.com.

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ABOUT THE CORONADO ISLAND FILM FESTIVAL [CIFF]

The Coronado Island Film Festival (CIFF) was established as a 501(c)(3) non-profit foundation in 2015 to bring the best in cinematic storytelling from the US and abroad under the auspices of a four-day festival dedicated to screening films from emerging and established filmmakers and studios. CIFF quickly established itself as a unique, walkable, destination film festival. Through screenings, Q & A’s, workshops, live performances, informative panels, celebrity tributes, and awards presented by juries of respected industry pros, the festival continues to attract filmmakers at every level of their craft, celebrities, and industry notables who come to experience the best of independent, studio and student films in an intimate and charming seaside location in Coronado, California.

ABOUT THE GEENA DAVIS INSTITUTE OF GENDER IN MEDIA [GDGIM]

Founded in 2004 by Academy Award-Winning actor Geena Davis, the Institute is the

only research-based organization working collaboratively within the entertainment

industry to create gender balance, foster inclusion and reduce negative stereotyping in

family entertainment media.

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